Where does marketing meet furniture production?
Our latest partner is a luxury furniture manufacturing company with a long history, founded in 1986. Since then, they have been operating successfully and delivering furniture to numerous locations worldwide. Where does marketing meet furniture production? Find out in this case study!
1. Background:
At the beginning of 2023, we received an inquiry that caught our interest. The task was to advertise and present luxury furniture online for a factory that has been engaged in luxury furniture production as a family business since 1986. We immediately seized the opportunity and started working together.
2. Starting Point:
Previously, they had experimented with various forms of digital marketing, but now was the time to elevate their efforts to a professional level. We took over existing profiles on Facebook, Instagram, and Google Ads. The goal was to receive 10-20 online quote requests daily through these channels. Additionally, we developed a new WordPress website to showcase the furniture and the factory’s craftsmanship. This also involved optimizing the website for SEO.
We expanded the social media presence to include YouTube and TikTok. Since they operate in the international market, we also began managing their LinkedIn profile.
3. Challenges:
Given that we are dealing with luxury furniture, it is crucial to present the posts in a way that conveys to viewers that these are durable furniture pieces with a timeless luxury design. The wording of the content also requires careful attention, considering the specific target audience.
In summary, the success of the project hinges on the online presentation. The luxury furniture manufacturer had a growing need for an online presence alongside traditional sales channels. However, they faced challenges such as showcasing detailed and high-quality furniture online, building trust with online customers.
The marketing agency’s goal was to assist the luxury furniture manufacturer in developing an effective online strategy that included impressive furniture presentation, increasing customer trust, and providing a seamless online shopping experience.
4. Solutions:
The luxury furniture manufacturer had a growing need for an online presence alongside traditional sales channels. However, they faced challenges such as showcasing detailed and high-quality furniture online and building trust with online customers. The marketing agency’s goal was to assist the luxury furniture manufacturer in developing an effective online strategy that included impressive furniture presentation, increasing customer trust, and providing a seamless online shopping experience.
5. Key Takeaways:
The results clearly demonstrate the exceptional success of the collaboration between the luxury furniture manufacturer and the marketing agency. By implementing the right online strategies and solutions, the businesses were able to effectively communicate and boost sales in the realm of expensive and durable furniture.
Thank you for taking the time to explore our case study! We hope this real-life example of our work with Homeselect.rs has provided valuable insights into the effectiveness of our marketing strategies and the positive impact they can have on businesses. If you have any further questions or would like to discuss how we can help your own marketing efforts, please don’t hesitate to reach out to us. We look forward to the opportunity to assist you in achieving remarkable results.
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