A real estate marketing success story with Homeselect.rs

3. Challenges:
Regarding SEO, the website had only undergone technical SEO improvements, but this alone was not sufficient for higher rankings on search engines. SEO consists of three components: technical SEO, on-site SEO, and the development of a backlink network (off-site SEO). Therefore, the other two aspects of SEO were lacking, resulting in poor ranking.

Their social media profiles had a significant number of phantom followers on Instagram, leading to algorithmic shadow banning. The Facebook profile also had a low number of followers, resulting in low reach and engagement.

Since this website primarily relies on online visibility for its success and growth in the real estate market, it was crucial to improve and expand its online presence to the maximum.

4. Solutions:
For SEO, we conducted a comprehensive analysis of the entire website using tools such as SEMrush, Ahrefs, and Screaming Frog. Once we received the reports generated by these software tools, we prioritized and addressed the main issues. In addition to the technical improvements, we created a blog section and started optimizing the website’s content. We shared topics with high daily search volume on Google. Simultaneously, we began building a backlink network with 8-10 monthly links of varying Domain Rating (DR) values on Google. After three months, the website started ranking for an increasing number of keywords. While there is still much work ahead to reach the first page, the results have demonstrated that we are moving in the right direction.

For social media platforms, we started from scratch by deleting their existing profiles and creating fresh ones. This allowed us to avoid the negative consequences of shadow banning. It quickly became evident that their target audience was more active on Facebook, so we focused our efforts there. Currently, their Facebook profile has over 5,000 followers, with a monthly reach of 500,000. Through Facebook, they receive 2,000-3,000 daily clicks to their website. All of this is achieved within an optimized budget. We also opened TikTok and YouTube channels for them to ensure their presence on all relevant platforms, as video content has a longer lifespan within algorithms compared to images.

With Google Ads, we discovered that by optimizing the campaigns, we could achieve the same results with a lower budget, providing cost-saving benefits.

5. Key Takeaways:
It is often tempting to work with large marketing agencies due to their impressive references and data-driven decision-making. However, we recommend collaborating with individuals who are genuinely passionate about delivering excellent marketing results. Only those individuals can invest the necessary energy into a project, resulting in remarkable outcomes.
Let’s not forget that SEO encompasses multiple components.

When it comes to social media, it is essential to identify the platforms where our target audience is most active and share content that resonates with them. The content should appeal to the audience rather than just satisfying our own preferences, as this is what leads to conversions.

6. Achieved Results:
The website now receives 4,000-5,000 daily visits. The channels utilized include Google Ads, organic search, and various social media platforms.

Thank you for taking the time to explore our case study! 

We hope this real-life example of our work with Homeselect.rs has provided valuable insights into the effectiveness of our marketing strategies and the positive impact they can have on businesses. If you have any further questions or would like to discuss how we can help your own marketing efforts, please don’t hesitate to reach out to us. We look forward to the opportunity to assist you in achieving remarkable results.